Brand Review: Kiko Milano


For the past few months I’ve been on a total high-end makeup kick but that doesn’t mean I don’t still love a bargain, so today I wanted to highlight a more affordable beauty brand: Kiko Milano.
Founded in Italy in 1997, Kiko specialises in bringing a wide range of products to the mass market, with the majority of their products retailing at around £7. Choice is definitely something Kiko does well, with eyeshadows, lipsticks, foundations & nail polishes all coming in a wide range of formulas & finishes. This can make the website a bit overwhelming so I tend to start of either in the sale section, or with a recommendation from a fellow blogger.
For a more affordable brand, the packaging certainly doesn’t look cheap & is actually really similar in style to NARS, with plain matte black & white text.
The first product I picked out was this Soft Touch Blush in shade Light Plum (RRP £7.50). I’ve been trying to mix up my cheek products a bit more, & I love the soft flush this gives. The texture is also super silky & it wears for up to 12 hours on a well-prepped base – impressive considering I can’t say the same for some of the high-end blushes I own.
The next product was less of a success. I picked up the Double Touch Lipstick in shade Rhododendron Pink (RRP £6.90) because it looked super similar to a now discontinued Body Shop lip product which I used to love, with a liquid lipstick base & gloss topcoat. However I had multiple issues with this product: 1. the colour was significantly different to what was shown online, 2. the product looked really patchy when applied, & didn’t seem to set, meaning that adding the gloss just resulted in more streaks, & 3. the gloss portion of the packaging leaked. This gets a big thumbs down from me.
Next up is a product which I’ve actually already talked about on my blog (in my holiday round-up post) & it’s the Velvet Mat Lipstick in Rosy Brown (RRP £6.90). This is probably the product I’ve got the most wear out of since purchasing, as it’s the perfect brown-nude (think Kylie Jenner), plus it wears like a dream with no smudging & minimal fading. My only complaint is that the flat tip can make it a little tricky to get a really crisp cupid’s bow, but whatever.
Next up is the Luscious Cream Lipstick in shade Taupe (RRP £6.90) which I unashamedly bought after seeing Danielle rock it in an OOTD. I love this colour & the creamy texture makes it super easy to apply. At least it would if this lipstick hadn’t snapped in half while I was swatching it. I was super unimpressed & thought about contacting them for a replacement, but I never got round to it. Unfortunately the texture doesn’t work with a lip brush, but I can just about just manage to use it if I’m gentle.
The final product is the “bestselling” Smart Lipstick in shade Amaranth (RRP £3.90). Despite its name, this seems to be their most basic lipstick formula, which is great news because there’s a really wide range of colours & the pigmentation levels are fantastic. I’d definitely recommend checking this range out if you’re looking for affordable lipsticks, & I’m already eyeing up Lilac, Golden Beige, & Rosewood.
Like a lot of more affordable makeup lines I found Kiko to be a bit hit-or-miss, but there are some real gems in there & I’m definitely keen to try more of their products, especially the new Water Eyeshadows. Have you tried Kiko yet, & if so, what did you think?

One Comment

  1. I purchased makeup from Kiko Milano and it’s fabulous. But beware of the skin care products. They may be affordable, but don’t deliver. I am 48 with no particular skin issues and I have to apply the facial cream and eye cream 3 times a day in order for my skin to receive the nutrition it needs. This way there are no savings at all. So make up 5 star: skin care 0 star. A minus. I contacted customer service and they flat out refused any assistance. They said: “We are sorry the product did not work for you. KIKO MILANO is committed to offering safe products of the highest quality. You have reached Customer Support for the online Web Store. However, we can let you know that our retail stores do not accept returns for opened or used products.”. Note that they offer no samples either. So buyer beware.

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